Work guide
Turn Release Notes Into a Polished Product Launch Announcement (Audio)
Specs in. Launch announcement out.
Drop in your release notes and ship a two-host launch announcement your whole company can actually listen to, in minutes.
A product launch lives or dies on clarity, and release notes are the opposite of clear. They are written for engineers: terse, jargon-dense, and organized by ticket rather than by what the customer gains. The Product Launch template closes that gap by turning your feature specs and changelog into a polished two-host announcement, the kind of crisp launch briefing your sales team, customers, and exec stakeholders will actually finish.
It works because two voices trading off naturally reframes a feature list as a story: what shipped, why it matters, and who it helps. Instead of a wall of bullet points, you get a host walking through the headline change and a co-host pulling out the practical 'so what.' You drop in the raw notes, and the AI does the translation from spec-speak to launch language.
How to make one with Pollinator Studio
- 1
Start from the Product Launch template
Open the template library and click the pre-built Product Launch template (Work category) to start a new project in one click. It comes wired with two hosts, a launch-ready script structure, and a clean background bed, so you can run it as-is or treat it as a starting point you fully control. Available in both Creator and Newsroom editions.
- 2
Feed it your specs and release notes
Add your source content using whatever you have: paste the raw release notes or feature spec, drop in a URL to your changelog or GitHub release page, or just type the launch topic and key bullet points. The AI script generator condenses dense spec language into customer-facing announcement copy, leading with the headline feature and the benefit behind it.
- 3
Set the two hosts and their delivery
The template ships with Kore as the lead announcer and Puck as the co-host who handles the practical takeaways. Keep them, or swap either from the 73 available AI voices and preview before committing. Tune each host's delivery and pace per anchor: a steady, authoritative pace for the announcer and a slightly warmer, quicker read for the co-host keeps the back-and-forth from sounding flat.
- 4
Edit the script, intro, and outro prompts
Open the AI script prompt and shape the tone, whether that's a confident enterprise launch or an energetic feature drop. Edit the intro to name the release and version, and the outro to land a clear call to action (book a demo, read the docs, start a trial). Add pronunciation rules at the project or workspace level so product names, acronyms, and SKUs are spoken correctly every time.
- 5
Set length, music, and cover art
Pick a runtime that fits the channel: 2-3 minutes for a tight customer announcement, 5-8 for a fuller internal walkthrough. Adjust the background bed and transitions from the 83-track licensed library to match your brand energy, then generate cover art with AI or upload your launch artwork so the episode is ready to publish.
- 6
Render, then ship or save your template
Render the announcement with fast async processing and download the MP3, or use one-click RSS distribution to push it to Spotify, Apple Podcasts, and Amazon Music. If you launch on a cadence, save your tuned setup as a custom template so every future release starts from your exact voices, tone, and music. Newsroom editions can connect a release-notes feed and auto-publish on a schedule.
Make it your own
The Product Launch template is ready to use as-is — one click and you're generating. But every part is editable: swap any of the 73 AI voices and set each host's delivery and pace, change the background music, edit the AI script and intro/outro prompts, set the length, and add your own or AI-generated cover art. Use the Product Launch template exactly as built, or change every part of it: swap either host from 73 AI voices and set each one's delivery and pace, change the background bed and transitions, edit the AI script, intro and outro prompts, set the runtime, add AI-generated or uploaded cover art, then save it as your own reusable launch template.
Prefer to start from scratch? Build your own custom template and save your setup to reuse for every future episode.
Tips for a great work episode
- Lead with the benefit, not the ticket: edit the script prompt to open every feature with 'what you can now do' before any technical detail, so the announcement reads like marketing, not a changelog.
- Add product names, version numbers, and acronyms to your workspace pronunciation rules once. A mispronounced product name undercuts a launch faster than anything else.
- Keep customer-facing launches under three minutes. Move the deep technical walkthrough to a separate, longer internal version saved as its own template.
- Give the two hosts contrasting energy: a measured announcer and a punchier co-host. The variation keeps a feature list from sounding like a robot reading bullets.
- End with one specific call to action in the outro prompt, not three. A single 'read the migration guide' beats a vague 'check it out.'
What you can do with Pollinator Studio
- 100+ ready-made templates — one click to start
- 73 AI voices — preview + per-host delivery & pace
- AI script from a URL, pasted text, or a topic
- 83-track licensed music + transition library
- AI-generated (or upload your own) cover art
- One-click RSS distribution to Spotify, Apple & Amazon
- Schedule daily/weekly auto-generation + auto-publishing from your feed
Try the Product Launch template free
30 minutes of audio per month. No credit card, no microphone.
Start freeFrequently asked questions
Can I generate the announcement straight from my changelog or GitHub release page?
Yes. Paste the release notes directly, or give the AI a URL to your changelog or release page and it will pull the content and rewrite it into a customer-facing announcement. You can also just type the topic and key bullets if the notes aren't published yet.
How do I make sure our product and feature names are pronounced correctly?
Add them to pronunciation rules at the project or workspace level. Once set, every host reads them correctly across this announcement and any future episodes that use the same workspace, so you don't have to fix it on each release.
Can I change the two default voices?
Yes. The template defaults to Kore and Puck, but you can swap either host from all 73 AI voices, preview each one, and set per-host delivery and pace. You can run up to four anchors if you want a third voice for a guest engineer or exec quote.
Can I reuse the same setup for every release?
Absolutely. Once you've tuned the voices, tone, music, and prompts, save it as your own custom template. Every future launch then starts from your exact configuration in one click, which is ideal for teams shipping on a regular release cadence.
How do I distribute the finished announcement?
Download the rendered MP3 to share internally or attach to a release email, or use one-click RSS distribution to publish to Spotify, Apple Podcasts, and Amazon Music. Newsroom editions can connect a feed and auto-publish new announcements on a daily or weekly schedule.
